Marketing systems for tomorrow's customers

Decorative picture
Location:
Online
Webinar

The use of digital tools and communication channels is now essential and natural for the modern marketer, so much so that the marketing function has overtaken IT as the part of the company that spends the most money on IT support, as much as 29% of the marketing budget (2018 according to Gartner). Despite this, a whopping 74% of marketing executives doubt they have the right tools in place to achieve their marketing goals.

The ground rules for how we can market ourselves as a business are constantly changing, with new methods and technologies on the one hand and new rules and laws on the other. At Leadfront, we specialise in modern marketing and sales using technology. In this webinar, we share our experience and views on how to sharpen the tools in the modern marketer's toolbox.

Agenda

During breakfast we will touch on:

  • How do I know which tools I need and which ones meet my needs, today and for tomorrow?
  • How can I increase efficiency and profitability using new technologies?
  • How do I optimise the use of my marketing tools?
  • How can you evaluate existing technologies and prioritise the purchase of new ones?
  • How do I avoid creating data silos?

This seminar is for those who:

  • Is responsible for the marketing function.
  • Is responsible for various marketing technologies such as CRM or Marketing Automation systems
  • Want to stay up to date on trends in sales and marketing and how these functions are changing

You should also participate if...

  • You plan major investments and procurements of IT systems
  • You are often responsible for purchasing or evaluating different systems and technologies
Klas Bernehjält
Klas Bernehjält
View profile
Mattias Bjurel
Mattias Bjurel
View profile