Checklist for mailings

Checklist for sending - Don't click the "Send" button yet..

Have you ever had an email that you put a lot of time and love into go wrong? Links that don't work, images that don't upload or a missing subject line are just a few examples of the most common errors that can happen when sending an email. Go through this checklist every time before you hit the "send" button and you'll avoid the stress of an incorrect send.

• Check language.

Writing the content of a Word document makes it easier to check spelling and sentence structure, among other things.

• Sync text from HTML

Is there a text version linked to your HTML mail? Sometimes you have to update this text separately and that's something that can easily be forgotten!

• Add and double-check Alt text on all images.

If you have written a good Alt text describing the image content, this text will be visible in case the image is not uploaded in some email clients.

• Sender.

Check the sender's name and email. Also, don't forget to check the "reply-to" address if it should not be the same as the sender's.

• Inform the sender.

The sender will receive OOF (out of office) replies which can be many in a large mailing

• Double-check the subject line.
• Double-check the recipient list.
• Links

Double check all links. Also check http/https and feel free to add UTM tags to send the correct traffic source information to Google Analytics. You can generate your UTM tags here.

• Check that the "read in browser" tag exists and works.
• Check all dynamic tags like "Firstname" if there are any.
• Check that at least one of the "Unsubscribe" link or link to "preference page" is included.
• Review the header text.
• Check the footer text.

After the turn of the year sometimes you have to think about updating the year.

• Test

Send the test to yourself and preferably someone else and ask them to check the text, image, link, sender and subject line carefully.

• Mobile / Desktop

Check the email in mobile and render to see how the email looks in different mail clients if the option is available in your Marketing Automation system.Once you have gone through this checklist, you can safely click the Send button for your mailing and wait for traffic to your website! Enjoy! 🙂