Privacy Policy
We care about your privacy and aim to be as transparent as possible about our handling of personal data. We hope that the information below helps to clarify the key concepts and how they may be relevant to you.
Your rights
In accordance with the latest legislation and the GDPR Directive, you can exercise your right to:
- Be informed about what data we collect, for what purpose, and how we handle it
- Be forgotten, i.e. deleted completely from our database
- Correct the information we have about you, in case it is incorrect
- Request the information we hold about you, for our own knowledge, or to use it against another service provider
Cookies
What is a cookie?
Acookie is a file that is transferred from a server to your browser when you visit a website. If your browser is set to accept cookies, they will be stored in the browser until the expiry date is reached or until you actively delete them. It is possible to delete and disable cookies by changing the settings on your browser. Find out how to do this and get more information about cookies here.
What cookies do we use and for what purpose?
Doubleclick
Purpose: We use Doubleclick to measure which of our visitors come from specific ads, and thus to measure which campaigns are most profitable
Expiry date: 6 months
Nexus app
Purpose: We use App Nexus for programmatic advertising. Dynamic ads and audience-driven advertising provide a more advanced approach to advertising that is effective, profitable and better targeted.
Expiry date: 6 months
Purpose:We use LinkedIn Ads and Analytics to advertise on the platform and monitor our LinkedIn campaigns.
Expiry date: 6 months
Upsales
Purpose: We use Upsales to create automated flows and tailor the online experience for our existing and potential customers.
Expiry date: 6 months
Triggerbee
Purpose: We use Triggerbee to analyze our visitors' behavior on our website and based on these insights to develop our services, offers, and user experience.
Expiry date: 6 months
Google Tag Manager
Purpose: Google Tag Manager does not collect personal data, but instead serves as a collection platform for all the tracking scripts we use on our website.
Expiry date: 6 months
Google Analytics
Purpose: We use Google Analytics to collect information about how visitors use our website, details of the website from which the visitor has come, and the total number of times a visitor has been on our website. We use the information to improve the content of our website, develop our services, and create a better user experience. The cookies do not identify you as an individual; instead, the information is collected in an anonymous manner. The information is transferred to and stored by Google on servers in the United States in accordance with their own policies. Read more here .
Expiry date: 6 months
Personal data
What is personal data?
Personal data is defined by law as any information that can be directly or indirectly linked to a living person.
What personal data do we store?
Non-Identified Personal Data:
At Leadfront, we collect anonymous data about the use of our website in order to improve the customer experience and develop our offering. This data is not at an individual level and includes, among other things: the number of visits to the website, the length of the visit, the geographical location of the user, the level of use of the different sections of the website, the type of device used, etc.
Identified personal data:
Normally, you visit the Leadfront website without revealing your identity or providing any information about yourself. However, in certain situations we may request information from you, such as when you register for an event, or want to access certain content on our site. Examples of this personal information include: name, email address, phone number, and the company or organization you represent.
How do we handle your personal data?
Theinformation you choose to provide on our website is stored primarily for the purpose of fulfilling a specific request, such as sending you requested information or registering for an event. When you choose to identify yourself, we also keep information about how you interact with our communication channels (website/e-mail) in order to personalize our offers and target information that we think may be relevant to you. You have the right to unsubscribe from further communications at any time.
When it comes to advertising on websites not owned by Leadfront, there is an option to control which ads you want to continue to be exposed to. Read more about how to do this here.
Unless required by applicable law, we will not disclose the above information to third parties unless it is necessary to process your order or fulfil your request. Where we need to disclose your data to third parties, you will be informed of this and we will request your consent.
If you have any questions or comments regarding the above information or about your personal data, please send your request to the following e-mail address: personuppgifter@leadfront.com
