We live in a world where consumer demands and expectations are increasing rapidly. With the increased digitalisation of society, customer behaviour has changed. Have you ensured that you are responding to your customers' needs along the entire customer journey?

This document will help you to plan and structure your projects and work. The document can be used for all kinds of projects and works but is mainly designed for the launch of CRM and Marketing automation.

Are you faced with choosing a CRM system and wondering which one suits your needs?

Are you faced with choosing a Marketing Automation system and wondering which one suits your needs?

The marketing field uses a lot of words and abbreviations, and it's not easy to keep up with what they all mean.

SMarketing, a term that plays on the conflation of the words "sales" and "marketing", and means exactly what the word implies, bringing together the sales and marketing functions.

A UTM tag contains small text snippets of information added to the end of a web address. UTM tags are used to measure the performance of your campaigns and content, to track and analyze traffic sources and campaigns in various analytics tools.