A guide to the customer journey
We live in a world where consumer demands and expectations are increasing rapidly. With the increased digitalisation of society, customer behaviour has changed. Have you ensured that you are responding to your customers' needs along the entire customer journey?
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With the customer journey in your backpack
Customers have access to information on products/services and prices to a completely different extent than before. They use a variety of channels to gather information and make purchasing decisions.
Working with customer journeys helps you understand how your company's customers and prospects interact with you and what they need at each stage. This becomes the foundation for providing a great customer experience.
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