UTM guide
A UTM tag contains small text snippets of information added to the end of a web address. UTM tags are used to measure the performance of your campaigns and content, to track and analyze traffic sources and campaigns in various analytics tools.
Tags:
Your UTM guide
By using UTM tags, you can track traffic sources and campaigns in the analytics tool and gain insight into how different marketing efforts and external links affect your website visitor statistics. UTM tags can be used to compare different campaigns, compare traffic from different sources and measure which paid keywords perform best.
In this guide, you will learn about:
- What UTM tags are and when they are useful
- How it works and what the parameters are
- What to consider when setting up UTM tags
- As well as, how to maintain your UTM tags
Learn more about
UTM guide
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