Privacy policy

This policy was updated on 2023-09-26 10:57:20.

In our privacy policy, we explain what personal data means, the types of personal data we process, our processing methods and how long we keep your information safe. In addition, we will explain how you can actively control how your data is processed by exercising your rights. We describe how you can easily reach us for help if you have any questions regarding the processing of your personal data.

Personal data

What is personal data?

Personal data is data through which we can directly or indirectly identify you, such as your name, email address or telephone number. 

What personal data do we process?

Anonymous data

We at Leadfront collect anonymous data about the use of our website, so-called behavioral data, to understand and analyze how our website is used, to improve the user experience and to develop our offers.

Behavioral data: This may include, among other things, the number of visits to the website, length of visit, link clicks, the geographical location of the user, the degree of use of the different parts of the website, the type of device used, etc.

Identified personal data:

There are opportunities to provide personal data in various contexts, such as when registering for events, accessing certain content or subscribing to newsletters. This involves the processing of identified personal data such as your name or email address. Here are some examples of identified personal data we may process:

Contact details: Name, email address, phone number and the company or organization you represent. In specific cases, we ask for information from you, such as when you register for events or want to access certain content on our website. 

Consent data: Data indicating your attitude towards communication and marketing. 

Communication data: Where you respond to customer surveys or initiate other communication with us, for example, we store and process this data.

What is personal data used for?

The information you choose to provide on our website is saved primarily to enable us to carry out a specific request, such as sending requested information or registering for an event. When you choose to identify yourself, we also save information about how you interact with our communication channels (e.g. website/email) in order to personalize our offers and target information that we believe may be relevant to you. You have the right to unsubscribe from further communication at any time.

How long do we keep personal data? 

Under privacy legislation, we cannot keep personal data longer than necessary for the purpose for which we process it. We therefore retain data when there is a legitimate interest supported by law.

Examples of legitimate interest are when the processing takes place in the context of a customer relationship and the personal data is processed for direct marketing purposes, to prevent fraud or to ensure the network and information security of the company/organization's IT systems.

Since the data we collect and which is generated when you use our products and services is processed for different purposes, it is also stored for different lengths of time. It may therefore be the case that personal data about you is stored in one system but deleted in another.

Who do we share the data with? 

Leadfront may share information within the company, including its subsidiaries, on the basis of legitimate interest in order to conduct operational activities, joint deliveries and projects, to develop or improve services, to maintain customer accounts and to run an efficient business. 

We do not sell or share information with third parties, unless required to do so by applicable law, or unless it is necessary to process your order or fulfill your request. In cases where we need to disclose your data to third parties, you will be informed of this and we will request your consent. 


What is a cookie?

A "cookie" is a small text file that the website you visit requests to store on your computer. The cookie allows us to recognize your browser and whether you have previously made settings or logged in, for example. When we talk about cookies in this policy, we also mean other similar technologies and tools that collect and store information in your browser and in some cases send such information to a third party. Examples include pixels, local storage, session storage and fingerprints. You can find more information about cookies here.

What cookies do we use and for what purpose?

We have a cookie policy that is part of our overall privacy policy. Here you will find our cookies policy with information regarding our handling of cookies, which ones we use, for what purpose and how they affect your user experience. We hope this information will help you understand the key concepts and how these may be relevant to you.

Your rights

You have the right to receive information about how we process your personal data, which we explain in this privacy policy. If you have further questions about our processing of personal data, you are welcome to contact us, our contact details can be found at the bottom of this policy.

In addition to your right to information, you also have other rights in relation to your personal data. You can request access, rectification, erasure and restriction in accordance with the latest legislation and the GDPR Directive. You also have the right to object to certain processing operations that we carry out and to request access to your personal data or to have it moved.

Right of access

You have the right to request, free of charge, the information we hold about you, known as a register extract. Since it is important that we do not disclose your personal data to anyone else, we must be able to verify that the request comes from you. Therefore, a request for a register extract must be made in writing and signed by you, and your identity must be adequately verified, for example through a copy of a valid ID document signed by you.

Right of rectification 

It is our responsibility to ensure that the personal data we process is accurate and relevant. We therefore systematically maintain our records and update address and other information about you so that we always have the right information. If you notice that the data we have about you is incorrect or if we are missing important information, you have the right to have your data corrected.

Right to erasure

You have the right to request that we erase personal data in the following situations:

  • If the personal data is no longer necessary for the purposes for which it was collected and for which we process it.
  • If we process personal data based on your consent and you withdraw it.

Updating the policy

We may update this privacy policy from time to time if, for example, we process your data for new purposes, collect additional data or share your data with recipients other than those listed here. The latest version of the information is always published on

Who are we and how can you contact us?

If you have any questions or comments regarding the above information or about your personal data, please send your request to the following e-mail address: 

or call us at +4608252352.

Leadfront AB

Kungsgatan 9, C/o Convendum 



Organisationsnummer: SE559098906601