SMarketing is about getting sales and marketing to work together. Companies that have succeeded today in getting the departments to work together have seen clear changes, both in terms of new and existing customers, as well as turnover and marketing ROI.

Today's customers have a completely different buying behaviour compared to just a few years ago. Today, about 57% of the buying journey is already completed before the customer makes contact with a salesperson. A study by Gartner predicts that 85% of customer relationships with companies will be without human contact.

The new buying behaviour implies a shift of power from supplier to customer. It is the customer who decides the terms, where they want to be involved, and when. This means that companies and organisations need to be restructured, the way many people work is changing, and new skills are needed.

Companies and organisations today need to review their objectives, and measure success within departments.

Achieving integration between marketing and sales requires an integrated sales and marketing system, as well as agreed strategy and procedures. Need help? Then you can always contact us.

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