Do you have a clear idea of where you want your business to be in a few years and how you will get there?
Does everyone in your organisation share that vision and know their role in achieving it?
Is the vision sustainable and scalable in the face of growing change caused by factors such as globalisation, changing market conditions, new government policies and regulations?
Do you know how your company's products, services and processes are affected by rapid developments in areas such as big data, AI and machine learning?
Systematic market analysis and your and your competitors' position in the market is a key component of a successful strategy for growth.
Knowing your customers - their needs and aspirations - is the starting point for evaluating the growth potential of your products and services.