Guide to SMarketing
SMarketing, a term that plays on the conflation of the words "sales" and "marketing", and means exactly what the word implies, bringing together the sales and marketing functions.
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Your Guide to SMarketing

The purpose, or goal, of SMarketing is not simply to close the gap between marketing and sales, but to achieve a fully integrated customer-focused process and thus new function in the organisation.
In this guide, you will learn about:
- What SMarketing is and why consensus is so important
- The new sales and marketing roles
- The different stages of the buying journey and what the sales and marketing role does in each phase
- How you can get ahead
Learn more about
Guide to SMarketing
. Book a free meeting with
Maddja Nazari
at Leadfront who is our foremost expert in the field.
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