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Marketing Automation
Customer trip
Digitisation
![Sending of communications](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/668fa972f3a31810f9684fce_5_11zon.jpg)
![5 most common B2B Marketing Automation flows](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
5 most common B2B Marketing Automation flows
Discover how to revolutionize your B2B marketing with the five most common marketing automation workflows. Learn how these strategies can streamline your communications, nurture customer relationships and drive business growth.
Digitisation
Transformation
Marketing Operations
![Picture of a happy Maddja](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/65f173656fe9f0bb32f0956f__L1A5194%20(1)%20(1).jpg)
![An inclusive and dynamic workplace](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
An inclusive and dynamic workplace
Maddja Nazari shares her experience as a female entrepreneur and the importance of an inclusive and dynamic workplace in "women's careers". This is an important discussion that we at Leadfront actively participate in, and are proud of the result we have created together.
Marketing
Sales
Digitisation
![A fortune-telling ball to predict the future](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6596c0aad4a38aba19bd9a7f_Ska%CC%88rmavbild%202024-01-04%20kl.%2015.25.02.jpg)
![Trend projections 2024](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Trend projections 2024
Every year we do a trend analysis and this year is no exception. Read the full post to find out about marketing and sales trends in 2024.
CRM
Marketing Automation
![3 colleagues standing by a window talking](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/64db14edfef0689f9cbb244b_charles-forerunner-3fPXt37X6UQ-unsplash%20(1)%20(1).jpg)
Zakariya Muudey
5 questions about working as a consultant
In our "ask our employees" concept, they answer questions in sales and marketing. Here Zakariya answers 5 questions about working as a consultant.
Marketing Automation
CRM
![The HubSpot system on screen](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/64902a569f2b11fb17ae5b82_campaign-creators-ARW7Ic7MSAM-unsplash%20(1)%20(1).jpg)
![5 questions about HubSpot](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
5 questions about HubSpot
In our concept "ask our employees", they answer questions in sales and marketing. Here Johanna answers 5 questions about the HubSpot system.
Marketing Automation
CRM
![Pointing at the computer](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/64632381f0ecc407ef245141_ux-indonesia-8mikJ83LmSQ-unsplash%20(1)%20(1)%20(1).jpg)
Julia Engstrand
5 questions about Upsales
In our "ask our employees" concept, they answer questions in sales and marketing. Here Julia answers 5 questions about the Upsales system.
Marketing Automation
![5 questions about Symplify with Niklas](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/63c16284190cb7738bc6bf28_ImageToStl.com_photo-1526628953301-3e589a6a8b74%20(1)%20(1)%20(1)%20(1)_11zon.jpg)
![3 questions about Symplify](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190dc8291d480f09d1b5_61a0a06512b505ed7dfe726f_Niklas.jpeg)
Niklas Hargell
3 questions about Symplify
In our 3 questions concept, our employees will answer questions on different topics. Here Niklas answers 3 questions about Symplify.
Marketing Automation
![3 questions about Braze with Pamela](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/63c15ecb1e7d58312c71bb52_priscilla-du-preez-OEdkPaxYMXU-unsplash%20(1)%20(1)%20(1)_11zon.jpg)
![3 questions about Braze](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190ef7419015cbee7789_61a0a06512b505332cfe726e_Pamela.jpeg)
Pamela Hinojosa
3 questions about Braze
In this post, Pamela answers 3 questions about Braze.
Marketing Automation
![A question mark](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/632d96578e989868c24d6131_header%20-%20vanliga%20fra%CC%8Agor%20MA.jpg)
![Frequently asked questions about Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
Frequently asked questions about Marketing Automation
In this post you will find answers to common questions we get about Marketing Automation.
Marketing Automation
Marketing
Digitisation
![Data-driven marketing](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/630daa9fefaefa77ccb4469c_1296-331%20(1).jpeg)
![Data-driven marketing: the future of marketing](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190ef7419015cbee7789_61a0a06512b505332cfe726e_Pamela.jpeg)
Pamela Hinojosa
Data-driven marketing: the future of marketing
In this post, we'll go a little deeper into what data-driven marketing is and how it differs from traditional marketing, as well as how you can start working with a data-driven strategy and what the benefits of it are.
CRM
Digitisation
Implementation project
MarTech
![A book with the text: From the real experts](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f323303741ba714aa79_61a0a06512b5057db1fe7297_from%2520experts%2520108kb%2520(1)%2520(1)%2520(1).png)
![Why are CRM consultants needed?](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Why are CRM consultants needed?
When people talk about CRM in everyday life, they usually mean CRM systems. But why are CRM consultants needed?
Implementation project
![Two hands reaching for each other](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2365af7a4177e1b92a_61a0a06512b5055849fe72bc_toa-heftiba-_UIVmIBB3JU-unsplash%2520(1)%2520(1)_11zon.jpeg)
![Platform vs. "Best-in-Breed"](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119042d4c11907b6833b0_61a0a06512b5058a15fe71f3_klas-bernehjalt.jpeg)
Klas Bernehjält
Platform vs. "Best-in-Breed"
When a business invests in its digital infrastructure, it often ends up in discussions.
Email
Marketing Automation
![Image of the different phases of the moon](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f11583ca9f9d8eeb717_61a0a06512b50589e8fe72b6_mark-tegethoff-NbgQfUvKFE0-unsplash%2520(1)%2520(1).jpeg)
![A/B testing](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
A/B testing
A/B testing is a method of testing what engages the recipient the most.
Implementation project
Marketing Automation
MarTech
![Prispall](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61d44892b0f8f17197d768e8_joshua-golde-qIu77BsFdds-unsplash.jpg)
![8 most used B2B Marketing Automation systems for 2022](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
8 most used B2B Marketing Automation systems for 2022
In this blog post, we list the 8 most used B2B Marketing Automation systems for 2022. In the post, we briefly explain each system and its key features.
CDP
GDPR
Implementation project
![Binoculars](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61c4497473b8f8353e2c47b5_matt-lavasseur-bwonz6tZpVA-unsplash_11zon.jpg)
![Trend forecasts 2022](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Trend forecasts 2022
Every year we do a trend survey and this year is no exception. Read the full post to find out the trends in Sales and Marketing 2022.
Email
Marketing Automation
![A sign with the text: hello](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f3196bf580083a49ea1_61a0a06512b505f27efe7295_drew-beamer-3SIXZisims4-unsplash.jpeg)
Julia Engstrand
The importance of having a good welcome email
Welcome emails are great opportunities to build a relationship with your customers.
Digitisation
Implementation project
![Decorative picture with well-sorted books](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2017341944ad1e6615_61a0a06512b5050452fe728f_jason-leung-D4YrzSwyIEc-unsplash.jpeg)
Julia Engstrand
Naming convention
The naming convention can keep your account organized and allow you to quickly filter through your items.
Marketing Automation
![Robot](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2d0fa4a54417d35064_61a0a06512b5056c89fe729a_robot%252099kb.jpeg)
![What is Marketing Automation?](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
What is Marketing Automation?
Marketing automation is a strategy that uses tools to optimise and automate.
Implementation project
Digitisation
![Neon sign with the word change](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/64ae62d3bb00fc09965840f1_61a37f177658191e361448e7_61a0a06512b5051036fe72b8_change%2520(1)%2520(1)%2520(1)_11zon.jpeg)
Guest blogger: Christoffer Williamson
Digitalisation; an implementation project or a change
Often in the context of digitisation, the introduction of several new business-critical systems...
Marketing Automation
Customer trip
Marketing
![Benefits of Marketing Automation Paper](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/636a2a4c579286f7c0cb59ec_61a37f1ab99ae99557b04b0a_61a0a06512b505be5bfe729c_foCC88rdelrar20ma20(1)20(1)_11zon.jpg)
![Benefits of Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
Benefits of Marketing Automation
What are the real benefits of Marketing Automation?
CDP
Digitisation
Agile
Sales
![Trends 2021|58%|video|CDP](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2883037579d6de6c4d_61a0a06512b5057016fe7238_2021-1.jpeg)
![Trends in Sales and Marketing 2021](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Trends in Sales and Marketing 2021
In our 2021 trend forecast, we write about company values, agile working methods, etc.
Implementation project
CRM
![Computers with CRM system](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/63bec2e3bcd87a84aee9edde_61a37f1496bf58b049a49e90_61a0a06512b5054e36fe72ba_computers%20(1)_11zon.jpeg)
![Is your company not ready to change or buy a CRM?](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119026de9ab664f8a86c3_61a0a06512b505711efe726d_Anton.jpeg)
Anton Nordström
Is your company not ready to change or buy a CRM?
According to reports, between 30-60% of CRM projects fail. How do you know if you are ready?
Implementation project
CRM
![You Got This sign|Question marks|Road signs|Guy standing by gears with pictures of people in them](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f25f871e3ba0be1608b_61a0a06512b5055cddfe7235_YouGotThis-1.jpeg)
![How to successfully implement your CRM system](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
How to successfully implement your CRM system
What is needed to successfully implement your CRM system? Here are 5 concrete tips!
CRM
Implementation project
![notepad with 5 crucial steps you don't want to miss when buying a CRM](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f0c2d39c1eb41480415_61a0a06512b505298ffe7236_5-avgo%25CC%2588rande-steg-du-inte-vill-missa-na%25CC%2588r-du-ko%25CC%2588per-ett-CRM.jpeg)
![5 crucial steps you don't want to miss before buying a CRM](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
5 crucial steps you don't want to miss before buying a CRM
Make sure you give yourself the right conditions when you buy a CRM.
Marketing Automation
CDP
ABM
![Dictionary|Folder marketing automation book](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/636a29d01919b003f7720d1f_Bild%201.jpeg)
![Glossary for Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119026de9ab664f8a86c3_61a0a06512b505711efe726d_Anton.jpeg)
Anton Nordström
Glossary for Marketing Automation
We're sharing a glossary of 60 marketing automation terms so you know what's what.
Implementation project
Marketing Automation
![A computer](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f0b2d39c134c0480403_61a0a06512b505205afe7233_3-fallgropar-undvika-nar-du-valjer-Marketing-Automation-system-1.jpeg)
![3 common pitfalls when choosing Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190ef7419015cbee7789_61a0a06512b505332cfe726e_Pamela.jpeg)
Pamela Hinojosa
3 common pitfalls when choosing Marketing Automation
Choosing a system that suits your business can be difficult. Do you know the common pitfalls?
SMarketing
Agile
Customer trip
Sales
![Smarketing](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2fc8291d3e101e46ab_61a0a06512b5050062fe7204_vad-ar-smarketing.jpeg)
![What is Smarketing? (Part 2.)](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
What is Smarketing? (Part 2.)
What is SMarketing and why should you spend energy on another concept and strategy?
SMarketing
Marketing
Sales
Customer trip
![Smarketing](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2fc8291d3e101e46ab_61a0a06512b5050062fe7204_vad-ar-smarketing.jpeg)
![What is Smarketing? (Part 1.)](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
What is Smarketing? (Part 1.)
What is SMarketing and why should you spend energy on another concept and strategy?
Agile
Digitisation
Transformation
![Butterflies](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f19688b5e247fd2512b_61a0a06512b505b351fe7205_forandringskultur-i-en-digitalvarld-1.jpeg)
![Culture of change in a digital world](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
Culture of change in a digital world
What does your culture of change look like? Do you have tools and strategies for long-term skills development?
Webinar
Marketing
![Microphones|Checklist for mailings](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f105cbf7e42070b4189_61a0a06512b50512c0fe7237_8-tips-for-riktigtbra-webinar-1-1.jpeg)
![8 tips for holding really good webinars](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
8 tips for holding really good webinars
Make sure you are prepared for your next Webinar!
CDP
Marketing Automation
![Computer screen|CDP|CDP datasillos|Role of CDP](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f0e488ebf6e1a899f3e_61a0a06512b505a983fe7231_8-bra-skal-anvanda-CDP-1.jpeg)
![8 good reasons to use a CDP](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119042d4c11907b6833b0_61a0a06512b5058a15fe71f3_klas-bernehjalt.jpeg)
Klas Bernehjält
8 good reasons to use a CDP
What is CDP and why do we think it will be the next big market technology?
SMarketing
Email
Marketing
![Paper and pencil|Trends 2021](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1f50cea9e456a01646_61a0a06512b505dda4fe722b_Trender-B2B.marknadschef-2020-1.jpeg)
![Marketing trends to watch for 2020](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Marketing trends to watch for 2020
Here's a list of marketing trends for 2020 that B2B marketing managers need to be aware of.
Marketing
CRM
Sales
![CRM market data on paper](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f15a74e5e7eb19aba36_61a0a06512b50515e6fe720b_CRM-Marknadsdata-1.jpeg)
![CRM data + Market data = True](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
CRM data + Market data = True
For the modern marketer, working data-driven is now common practice.
SMarketing
Marketing
Sales
![SMarketing marketing and sales work together neon sign](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2516f1ec65216f9d8c_61a0a06512b5056b30fe7209_SMarketing-marknad-och-salj-jobba-ihop-1.jpeg)
![SMarketing - How to make sales and marketing work together](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190ef7419015cbee7789_61a0a06512b505332cfe726e_Pamela.jpeg)
Pamela Hinojosa
SMarketing - How to make sales and marketing work together
Those who have succeeded in achieving interdepartmental cooperation have seen clear improvements.
Marketing Automation
![Sign with the text "do something great"](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f0c7658195dbc1448b3_61a0a06512b50511b7fe7207_5satt-anvanda-marketingautomation-for-rekrytering-1.jpeg)
![5 ways to use Marketing Automation for recruitment](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
5 ways to use Marketing Automation for recruitment
Recruitment and Marketing Automation are different things, but there are some common challenges.
Marketing Automation
Marketing
Sales
![Stang the deal with marketing automation paper](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f26e0905603fd8213f2_61a0a06512b505ca5ffe71fe_Stang-affaren-med-marketing-automation-1.jpeg)
![Close the deal with Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
Close the deal with Marketing Automation
Marketing Automation is so much more than just lead generation.
Marketing Automation
![5 Marketing Automation Trends to Watch on Your Phone](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1e742b4d0fd08ce89b_61a0a06512b50528d2fe71fb_5-Marketing-Automation-trender-atthakollpa-1.jpeg)
![5 Marketing Automation Trends](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
5 Marketing Automation Trends
Right now we see 5 Marketing Automation trends that we think you should be aware of.
Marketing Automation
GDPR
![Marketing Automation GDPR 5 pitfalls to avoid](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1ce090565ead8211a2_61a0a06512b50515b6fe7239_GDPR-Marketing-Automation%25E2%2580%25935fallgropar-undvika.jpeg)
![GDPR and Marketing Automation - Pitfalls](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
GDPR and Marketing Automation - Pitfalls
The GDPR gives us reason to review our automated processes and data management gaps.
GDPR
Marketing Automation
![Planning on a whiteboard](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1ba2db7edc5162bd2d_61a0a06512b5052fbafe7201_GDPR-och-Marketing-Automation-.jpeg)
![GDPR and Marketing Automation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119042d4c11907b6833b0_61a0a06512b5058a15fe71f3_klas-bernehjalt.jpeg)
Klas Bernehjält
GDPR and Marketing Automation
The GDPR imposes new requirements on the collection and processing of personal data.
Marketing Automation
![blocks, coffee, computer, pictures and books](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1d886ede42ca830d97_61a0a06512b50565a3fe71fc_Marketing-Automation-ar-bara-borjan.jpeg)
![Marketing Automation is just the beginning](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a119033cbc90d4488a5435_61a0a06512b5055762fe7270_Fredric.jpeg)
Fredric Örup
Marketing Automation is just the beginning
Fredric Örup, one of Leadfront's founders, comments on an article in Resumé.
Implementation project
Marketing Automation
![Computer with statistics](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1c8ec39553469a4aae_61a0a06512b5054cd5fe71f6_Sa-bygger-du-effektiv-MarTech-Stack.jpeg)
![HubSpot - Read this before making a decision](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/6380be25a94333c47876842c_Johanna%20(2)%20(1)%20(1).jpg)
Johanna Turesson
HubSpot - Read this before making a decision
before committing to a specific system, you need to start thinking about the purpose.
Implementation project
Marketing Automation
![computer with statistics aimed at marketing automation systems](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f34830375264ede6cc0_61a0a06512b5055091fe71f8_Vilket-Marketing-automation-system-ar-ratt-1.jpeg)
![The right Marketing Automation system...](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
The right Marketing Automation system...
Here we make an overall comparison between Account engagement (Pardot), Marketo, Eloqua and Hubspot.
Marketing Automation
Marketing Operations
![from marketing automation to marketing operation](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f1b6533d7c7c1d74bbf_61a0a06512b505ec60fe727e_fran-marketingautomation-marketingoperation.jpeg)
![From marketing automation to marketing operations](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a1190774252a7d5fdebba0_61a0a06512b5050cc3fe72c2_Maddja.jpeg)
Maddja Nazari
From marketing automation to marketing operations
How do you go from Marketing Automation to Marketing Operation?
Marketing Automation
Agile
![Marketing Automation Consultant](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f16bfe8a3127c00e053_61a0a06512b5052e18fe7206_Marketing-Automation-Konsult.jpeg)
Jonatan Jonsson
Hire a Marketing Automation Consultant
Leadfront, is an independent consultancy that takes a holistic approach to Marketing Automation.
Marketing Operations
Marketing
Sales
![What is marketing operations](https://cdn.prod.website-files.com/61a100b2deccc38e8f182c37/61a37f2ef0aa6f281c749c04_61a0a06512b50532cdfe729d_vad%2520a%25CC%2588r%2520maop%2520(1)%2520(1).jpeg)
Jonatan Jonsson
What is Marketing Operations?
Marketing Operations is about taking responsibility for the overall marketing channels.