Latest insights

Discover the power of lead scoring - a strategy that helps businesses prioritize and convert prospects into loyal customers. Learn how it works, pitfalls to avoid and the tools that can help you succeed. Read on to find out more about this effective method for maximizing your marketing and sales efforts.

Understanding the logic behind workflows and segmentation in marketing automation systems can be crucial to maximizing the effectiveness of your marketing strategy. In this blog post, we will explore the basic concepts behind the "If, then, else" logic in workflows and the "and, or" and "All, any" logic in segmentation, and we will use simple examples to help you gain a better understanding.

When it comes to making smart decisions and creating efficient operations, a holistic view of data is essential. This is where the concept of data integration comes in. Being able to merge data from different sources and create a coherent picture provides insights that can change the game. In this blog post, we will explore the world of data integration and why it is a key to success.

Maddja Nazari shares her experience as a female entrepreneur and the importance of an inclusive and dynamic workplace in "women's careers". This is an important discussion that we at Leadfront actively participate in, and are proud of the result we have created together.

Every year we do a trend analysis and this year is no exception. Read the full post to find out about marketing and sales trends in 2024.

Meta has recently announced an exciting update that gives users a new opportunity to protect their privacy and control their experience. Meta has introduced an option that allows users to choose between a free and a paid version of Facebook and Instagram.

Dynamic content is a powerful marketing automation tool that can help you increase engagement and conversions by delivering relevant content to your leads and customers. By using this concept, you can create a more personalized and effective marketing strategy that delivers results. Take advantage of the advanced features offered by modern marketing automation systems to implement dynamic content in your marketing.

Here are 8 tips and tricks in Braze that I wish someone had shared with me when I started working in the system. Hope you can get new inspiration for the system.

In our "ask our employees" concept, they answer questions in sales and marketing. Here Anton answers 4 questions about the customer journey.

In the digital era, the importance of data is becoming increasingly apparent, especially in terms of being able to bring together, refine and build on data from different systems within the business. This means that there are requirements both for the data itself and for the systems used to create, store and make it available. Most important of all are the requirements for master data, which constitutes a description of key concepts and is used by the entire organization, such as customers, products and employees. In this era of digitalization, data and access to it becomes a crucial factor for success.

In our "ask our employees" concept, they answer questions in sales and marketing. Here Zakariya answers 5 questions about working as a consultant.

In today's data-intensive world, there is an overwhelming number of data sources, an almost infinite volume of data and the need to replenish it with a continuous stream of new data. As the number of data sources increases, so does the amount of data and the need for real-time processing. Data management refers to an overall process for organizing, storing, managing, protecting and using data effectively. It includes strategies, methods, processes and technologies used to manage the entire life cycle of data, from collection and storage to analysis and exploitation.

As a marketer, it's important that you understand that email deliverability is directly linked to engagement. Once you've ensured that everything technically works as it should, it's up to you to arrange for content that engages.But it's not always easy to know how.In this article, you'll discover what it takes to create engagement with your readers while keeping email providers happy. 

In our concept "ask our employees", they answer questions in sales and marketing. Here Johanna answers 5 questions about the HubSpot system.

In our "ask our employees" concept, they answer questions in sales and marketing. Here Julia answers 5 questions about the Upsales system.

Data analytics is an essential tool for organizations to make informed decisions and gain a competitive advantage in today's data-driven world. By analyzing large sets of data, organizations can discover valuable insights, patterns, and trends that can inform business strategies, optimize operations, and drive innovation.

Revenue operations, also known as RevOps, is a rapidly growing field that focuses on optimizing the entire revenue cycle of a business. It involves the strategic integration of sales, marketing and customer service with a unified approach to revenue generation, as well as the technical integration of technology and data to streamline processes and increase efficiency. In this blog post, we'll explore the key components of RevOps, why it's important for businesses to embrace this approach, and how it can benefit your organization. Whether you're a startup or a well-established company, understanding RevOps can help you achieve greater revenue growth and long-term success.

In our concept "ask our employees", they answer questions in sales and marketing. Here Mattias answers 5 questions about SMarketing.

In our "ask our employees" concept, they answer questions about sales and marketing. Here Anton answers 5 questions about marketing.

In our "ask our people" concept, they answer sales and marketing questions. Here Johanna answers 5 questions about Content Marketing.

Will AI replace humans? AI, or artificial intelligence, is a technology that has received a lot of attention in recent years. Many believe it will fundamentally change the way we live and work. But what does it really mean for humanity and our future?

Every year we do a trend survey and this year is no exception. Read the full post to find out the trends in Sales and Marketing 2023.

Non-profit organizations and member associations have gained a complete digitalization partner through Leadfront AB's acquisition of Streamstone.

In our 3 questions concept, our employees will answer questions on different topics. Here Niklas answers 3 questions about Symplify.

In this post, Pamela answers 3 questions about Braze.

In our 5 questions concept, our employees will answer questions on different topics. Here Sheryar answers 5 questions about CRM.

In our 5 questions concept, our employees will answer questions on different topics. Here Julia answers 5 questions about Account engagement (Pardot).

In this post you will find answers to common questions we get about Marketing Automation.

Account based marketing (ABM) is a concept that has been around for over 10 years. It is a marketing strategy that focuses on targeting accounts or individuals within an organisation. Marketers do this by finding out who their target customer is and then tailoring their message to this group. This type of targeted marketing and selling has also been used in traditional marketing and selling.

This post is about email deliverability or 'the art and science of getting your emails read'. We will explore together what deliverability means and why it is an important but sometimes forgotten part of digital marketing.

In this post, we'll go a little deeper into what data-driven marketing is and how it differs from traditional marketing, as well as how you can start working with a data-driven strategy and what the benefits of it are. 

When people talk about CRM in everyday life, they usually mean CRM systems. But why are CRM consultants needed?

When a business invests in its digital infrastructure, it often ends up in discussions.

We humans often make decisions within seconds, based on emotion and intuition. We are largely emotional by nature. But when it comes to important business decisions, it is critical that they are based on as many factors as possible, and that they are based on facts.

In this blog post, we list the 7 most used B2C Marketing Automation systems for 2022. In the post, we briefly explain each system and its key features.

A/B testing is a method of testing what engages the recipient the most.

Do you use Google Analytics to analyse traffic? Do you UTM tag your links? UTM stands for Urchin Tracking Module and is an easy way to tag and track traffic from different sources/campaigns.

In this blog post, we list the 8 most used B2B Marketing Automation systems for 2022. In the post, we briefly explain each system and its key features.

Every year we do a trend survey and this year is no exception. Read the full post to find out the trends in Sales and Marketing 2022.

Cookies have become a hot topic of conversation. But what is a first-party cookie? And what is a third-party cookie? And perhaps most importantly, what is the difference between first-party and third-party cookies?

What are first, second and third hand data? And what makes them different? These are questions we often get. In this post, we provide answers.

The Sales Conference is an annual event that brings together sales leaders from across the Nordic region.

Welcome emails are great opportunities to build a relationship with your customers.

The naming convention can keep your account organized and allow you to quickly filter through your items.

A customer journey is a model that aims to simplify the description of customer decision-making.

Offering a really good customer experience is not an optional extra, it's a must!

Marketing automation is a strategy that uses tools to optimise and automate.

Often in the context of digitisation, the introduction of several new business-critical systems...

What are the real benefits of Marketing Automation?

CRM refers to the method, strategies and software used to take a customer through the buying journey

In our 2021 trend forecast, we write about company values, agile working methods, etc.

According to reports, between 30-60% of CRM projects fail. How do you know if you are ready?

What is needed to successfully implement your CRM system? Here are 5 concrete tips!

Make sure you give yourself the right conditions when you buy a CRM.

We're sharing a glossary of 60 marketing automation terms so you know what's what.

Choosing a system that suits your business can be difficult. Do you know the common pitfalls?

What is SMarketing and why should you spend energy on another concept and strategy?

What is SMarketing and why should you spend energy on another concept and strategy?

What does your culture of change look like? Do you have tools and strategies for long-term skills development?

Make sure you are prepared for your next Webinar!

What is CDP and why do we think it will be the next big market technology?

Links that don't work, images that don't upload or a missing subject line are some common mistakes.

How will your marketing be affected by the changes to cookie management that are underway in Chrome?

Here's a list of marketing trends for 2020 that B2B marketing managers need to be aware of.

Don't miss Leadfront's guest appearance on the Growth podcast in the episode Grow with the right Marketing Automation system.

For the modern marketer, working data-driven is now common practice.

Stop buying systems you don't need. Optimize your MarTech stack according to your needs.

With any choice in MarTech, it is important to have an understanding of the systems to be used.

Those who have succeeded in achieving interdepartmental cooperation have seen clear improvements.

Recruitment and Marketing Automation are different things, but there are some common challenges.

Marketing Automation is so much more than just lead generation.

Right now we see 5 Marketing Automation trends that we think you should be aware of.

The GDPR gives us reason to review our automated processes and data management gaps.

The GDPR imposes new requirements on the collection and processing of personal data.

Fredric Örup, one of Leadfront's founders, comments on an article in Resumé.

before committing to a specific system, you need to start thinking about the purpose.

Here we make an overall comparison between Account engagement (Pardot), Marketo, Eloqua and Hubspot.

How do you go from Marketing Automation to Marketing Operation?

Leadfront, is an independent consultancy that takes a holistic approach to Marketing Automation.

Marketing Operations is about taking responsibility for the overall marketing channels.

ABM changes the focus from the ideal target group to the ideal organisation.