5 questions about Account engagement (Pardot)

5 questions about Pardot with Julia

What is your favourite feature of Account engagement (Pardot)?

Hmm, I'd say automation rule, precisely because I'm passionate about reducing the amount of manual tasks.

Which function should you not forget to use?

Preference page I think is a feature that provides value to the customer, the potential customer and us as a company.

What is the difference between a visitor and a prospect?

A visitor is an anonymous visitor to the web who has accepted cookies, while a prospect is an identified person. And by identified, I mean that the person has provided their email address through a form, for example.

What is the difference between form and form handler?

Form is a form hosted by Pardot. Form handler is a link between a custom form and Pardot.

What is the difference between a submission and a conversion?

A submission is when a person fills in a form that is linked to Pardot. A conversion is when an anonymous visitor enters their email address and converts to a prospect, usually also through a form.