Agile transformation is about developing an organisation's or business' ability to work effectively, despite constantly changing conditions, goals and requirements - a challenge that is becoming increasingly difficult for sales and marketing in a traditional organisation to manage.
Agile Marketing involves the adoption of agile principles, processes and methodologies tailored for sales and marketing. Agile Marketing focuses on cross-functional teams working in projects. The methods we borrow have long been developed and used in software development and have grown very popular in recent years. Our ambition is for Agile Transformation to find its way into the organisation, leading to a shift in focus from an internally structured organisation to one that is fundamentally designed to meet customer needs and requirements.
An Agile organisation leads to an environment that embraces creativity and innovation, leads to continuous development and improvement while empowering employees and reducing top-down management.
We see cross-functional teams as the key to creating Agile organisations. Cross-functional teams are groups of 5-10 individuals who have enough expertise, decision-making responsibility and even budget to take projects from start to finish.
Services we offer in Agile Transformation
➜ C hange management
➜ Project management and coaching
Are you curious and want to learn more about Agile Transformation, Agile Marketing or cross-functional teams? Contact us and we'll tell you more!