The technological possibilities for effective marketing and sales are changing rapidly and the number of technological solutions and systems is constantly increasing. The so-called Martech map is growing every year and the number of categories is increasing.

The importance of a consistent customer image

Today, most companies collect data about their customers in various systems to deliver relevant communications and to develop and customise services. Data then often becomes separated in different systems such as. "data silos" and are not consistent as the systems are not integrated.

Being able to create a unified, 360-degree view of a customer is the foundation for understanding your customers, analysing behaviours, drawing conclusions and making data-driven decisions. Integration and collaboration between systems then becomes crucial to achieve a well-functioning customer dialogue and relevant services and leading customer experiences. The aim is to achieve a unified customer view across the company and to work towards common goals. Therefore, data needs to be easily accessible and integrated throughout the organisation.

Are you facing the implementation of Hubspot, Adobe Marketo, Salesforce Account engagement (Pardot), Salesforce Marketing Cloud, or other Marketing Automation/CRM systems?

Do you need help with integration between Marketing Automation and CRM systems?

Our experts will be happy to help you!

We help you with

• Pre-study and benefit analysis
• Needs assessment and ROI calculation
• System evaluation and needs mapping
• System procurement
• Project management and coaching

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