Adobe Audience Manager is a leading data management platform for defining and managing audiences. With Adobe Audience Manager, you can easily collect and aggregate data from multiple data sources, build more informed audience segments, identify new opportunities and take action in real time. All of this opens the door to connected experiences that focus on individuals and their experience interacting with your organization. The platform enables you to create consistent profiles across your audiences. The information available on a profile depends on the data sources you choose to connect with the data management platform. The profile can include information about products or services purchased, pages visited on the website, etc. Audience segmentation, audience insights and real-time actions are some of the capabilities that Adobe Audience Manager provides.
Adobe Audience Manager has the tools to quickly and easily break down data silos by integrating data from a wide variety of sources into one source of structured and consistent data.
Audience segmentation is about dividing your profiles into smaller groups based on different criteria.
Audience segmentation in Adobe Audience Manager takes into account that individuals move between different devices, e.g. computers and phones and channels such as email, SMS or social media platforms. By bringing together data from both internal and external data sources, a complete profile is created. Thanks to the profiles, you can then define segments based on behaviour, personal interests, unique needs and much more. This makes it possible to deliver relevant communications at the right time to the right individual in the right channel.
Target group insights
By analysing the data collected and compiled about customers and other target groups, you can gain a better understanding of your customers/target groups and their specific needs. With these insights, you can identify trends and tendencies in the behaviour of different target groups and thus identify a buying behaviour or, for example, counteract churn.
By bringing together data from Adobe Analytics and Adobe Audience Manager, you'll get better reports and the ability to optimise your marketing and communications.
Being able to identify and act in real time can be the difference between winning or losing a customer. Adobe Audience Manager gives you the power to collect data, deliver timely insights and activate segments in real time.
To activate segments in real-time, the platform receiving the segment must support real-time updating. Thanks to the ability to act in real time, it is also possible to use the data and insights to deliver a better experience for your visitors and customers.