Cookie policy

This policy was updated on 2023-09-28 11:31:05 

In our cookie policy we describe our handling of collected information on our website where we use cookies and other similar technologies to, among other things, optimize our websites and target relevant messages to our visitors and customers. Some cookies are necessary for you to use the website, but you can choose whether or not to allow non-essential cookies. The purpose is to give you as a visitor a good user experience on our website.

Leadfront AB ("Leadfront") is responsible for the placement of cookies on the website and is the data controller for the processing of information collected via cookies when you visit This policy is part of our privacy policy, which you can find here:

We hope that the information below helps to clarify the key concepts and how they may be relevant to you. If you have any questions regarding the processing of your personal data, please feel free to contact us using the contact details provided at the bottom of this policy. 


By accepting that we use cookies, you agree that we use cookies as described under "What cookies do we use on Leadfront and why?" below. You can change or withdraw your consent for cookies at any time - see the section "How to change your cookie settings and withdraw your consent" below.

What is a cookie?

A "cookie" is a small text file that the website you visit requests to store on your computer. The cookie allows us to recognize your browser and whether you have previously made settings or logged in, for example. When we talk about cookies in this policy, we also mean other similar technologies and tools that collect and store information in your browser and in some cases send such information to a third party. Examples include pixels, local storage, session storage and fingerprints. 

What do I need to know about cookies?

There are different types of cookies used for different purposes.

Below you can read about what a cookie is, the difference between first and third party cookies and between session and persistent cookies, as well as the types of cookies we use on our website and why.

What is the difference between session and persistent cookies?

Session cookies are stored temporarily when you as a visitor are browsing our websites and disappear when you close your browser. Session cookies are used, for example, to remember what a user puts in their shopping cart when they visit a web shop.

Persistent cookies differ from session cookies because they will remain on your computer or device even after you close your browser. Persistent cookies store a text file on your device for a short or long period after your visit (unless you delete them yourself). These cookies are used, for example, to tell you what is new since you last visited the website in question. 

What is the difference between first and third party cookies?

First party cookies are cookies placed by the website you visit and Leadfront owns the information collected through these cookies. 

Third-party cookies are placed by someone other than the person responsible for the website, in this case by a company other than Leadfront. Leadfront uses external platforms to communicate digitally. These include among others The platforms use both first and third party cookies and similar technologies to advertise and monitor the results of the advertising.

A third-party cookie may be used by several websites to understand and track how you browse between websites. Leadfront receives information from these cookies but the information may also be used for other purposes as determined by the third party. Third party cookies on our website are subject to the respective third party's privacy policy. Please read these to understand what other purposes the information can be used for. The links can be found in our cookie table below.

We may involve third parties to assist in the maintenance, operation, creation or performance of our website, such as analytics providers and content partners. We give these third parties access to selected information to perform specific tasks on our behalf.

What cookies do we use at Leadfront and why?

To give you clear information about which cookies we use and for what purposes, we have divided cookies into the following categories:

  • Necessary
  • Analysis
  • Marketing

Below you can see which cookies we use on our website. The list contains detailed information about the name and purpose of the cookie, how long it is stored and whether it is a first or third party cookie.

Information that we collect and analyze using cookies is usually your IP address, which device and browser you use, which pages of the website you visit, how long you stay, what choices you make on each page, whether you have visited us before, ad tags and pixels placed, etc.

Necessary cookies

Necessary cookies are required for the website to function. For example, we use essential cookies so that you only have to enter your username and password once during a visit to our website.

We also use essential cookies to ensure that you have the opportunity to accept or reject cookies, block non-essential cookies from operating until you give your consent, and remember your cookie settings and choices. These cookies also monitor if and when you gave your consent for statistical cookies, terms and conditions and email marketing.

Necessary cookies are also used for payment processing.

It is neither necessary to accept nor possible to reject the use of essential cookies as they are the basis for the functioning of our website.

Below is information about the essential cookies we use, what we use them for, the specific cookie providers and the duration of each cookie:

Analysis cookies

Analytics cookies are used to help us understand how our website is used so that we can improve it and provide you with a good and personalized user experience. If you have given consent for us to use your traffic data for marketing purposes, this information may also be included in the analysis. We also use statistical tools to analyze and evaluate how the website can be further developed, for example to improve content, navigation and structure.

Below is information on the analytics cookies we use, what we use them for, the specific cookie providers and the duration of each cookie:

Marketing cookies

Marketing cookies have the function of mapping how visitors move between different websites. The purpose of these is to be able to offer the visitor personalized and relevant ads on the web pages that visitors later visit. If you have also given your consent to analysis cookies, information about your browsing behavior is combined with information we have compiled using analysis cookies, so that we can be more accurate in our messages. If you have consented to email marketing, for example via our web forms, we may also use information about your browsing behavior to provide you with personalized recommendations. Marketing cookies can be both first-party cookies that we place on our websites and third-party cookies placed by other companies, such as YouTube, Google and Hubspot.

Below is information on the marketing cookies we use, what we use them for, the specific cookie providers and the duration of each cookie:


Cookies are not the only way to identify a visitor or track them to a website. We may use other, similar technologies, such as web beacons (sometimes called 'tracking pixels' or 'clear gifs'). These are small graphics files that contain a unique identifier that allows us to recognize when someone has visited our website [or opened an email we have sent them]. This allows us to, for example, [monitor a user's traffic patterns from one page of our website to another, understand whether you have come to our website from an advertisement on a third party website, improve website performance and measure the success of email marketing campaigns].

Deleting and blocking cookies

You can choose to block cookies using various tools directly in your browser. If you have chosen to block cookies in your browser, we will not place cookies when you visit our website. Please note that while blocking some cookies generally has little impact on your experience of a website, blocking all cookies may prevent you from using certain features and viewing certain content on the website.

More information on how to block cookies in each browser can be found below:

If your browser supports a so-called "incognito mode", you can activate it to automatically delete all cookies every time you close your browser.

Further information on how to delete or block cookies can be found

How to change your cookie settings and withdraw your consent.

As part of our cookie policy, we always ask for your consent before placing cookies on your device, except for essential cookies.

Furthermore, we always give you the opportunity to change your consent. If you once consented to non-essential cookies on our website, you can always change which cookies you want to consent to in the future. If you click on the shield on our website, your cookie settings will be displayed. You can then change your settings or reject cookies. It is also possible to instruct your browser to refuse cookies from our website. Most browsers default to accepting cookies but you can change these settings to either refuse cookies altogether or to be notified when a website tries to set or update a cookie. If you use multiple browsers and wish to block cookies, or change or withdraw your consent, you should do so in all browsers.

If you visit websites from multiple devices, you will also need to change your settings on each individual device. Although blocking some cookies generally has little impact on your experience of a website, blocking all cookies may mean that you cannot use certain features and view certain content on the website.

When are changes made to the Cookie Policy?

Our approach to cookies may change over time, so we recommend that you visit us regularly to check for any changes. For example, updates may be made in accordance with any changes to the cookies we use or for other operational, legal or regulatory reasons. We keep your given cookie consent for one year before asking you again. 

Who are we and how can you contact us?

If you have any questions or comments regarding the above information or about your personal data, please send your request to the following e-mail address: 

or call us at +4608252352.

Leadfront AB

Kungsgatan 9, C/o Convendum 

111 43 Stockholm


Organisationsnummer: SE559098906601