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Marketing Automation Glossary

Marketing Automation Glossary

The marketing field uses a lot of words and abbreviations, and it's not easy to keep up with what they all mean.
Marketing Automation Glossary

A glossary for anyone working with Marketing Automation

Marketing Automation Glossary front page

To make it easier for you who work with Marketing Automation, we have put together a glossary of commonly used words and concepts.

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Marketing Automation Glossary

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UTM guide
A UTM tag contains small text snippets of information added to the end of a web address. UTM tags are used to measure the performance of your campaigns and content, to track and analyze traffic sources and campaigns in various analytics tools.
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Guide to SMarketing
SMarketing, a term that plays on the conflation of the words "sales" and "marketing", and means exactly what the word implies, bringing together the sales and marketing functions.
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Project Tracker
This document will help you to plan and structure your projects and work. The document can be used for all kinds of projects and works but is mainly designed for the launch of CRM and Marketing automation.
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Marketing Automation Glossary
The marketing field uses a lot of words and abbreviations, and it's not easy to keep up with what they all mean.
READ MORE
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A guide to the customer journey
We live in a world where consumer demands and expectations are increasing rapidly. With the increased digitalisation of society, customer behaviour has changed. Have you ensured that you are responding to your customers' needs along the entire customer journey?
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Procurement & Launch of Marketing Automation
Are you faced with choosing a Marketing Automation system and wondering which one suits your needs?
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Procurement & Launch of CRM projects
Are you faced with choosing a CRM system and wondering which one suits your needs?
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