SugarCRM simplifies customer relationship management, enabling sales teams to focus on engaging with their customers. With Sugar, you can empower your sales teams to increase revenue and efficiency, shorten the sales cycle, and deliver meaningful customer experiences.

Certified in SugarCRM

SugarCRM is a powerful and comprehensive solution for customer relationship management, marketing and customer service. With its various components, SugarCRM offers an integrated system that helps organizations to better understand, engage and serve their customers. It is an all-in-one customer relationship and marketing system, where the goal of the system is to enable you to create a clear picture of your customers and gain an understanding of their past, present and future. 

With Sugar you can, among other things

  • Making use of AI-powered predictions
  • Tailor your CRM to your business
  • Gain insight into your customers' buying journey
  • Automate business processes

Its integrated nature and customizable features make it a valuable tool for a variety of businesses and organizations. We have certified consultants in the Sugar platform who can help you from understanding your business needs and requirements to implementation and customization:

  • CRM (sell)
  • Marketing 
  • Service (Serve)

CRM (Customer Relationship Management): The central part of SugarCRM is its CRM component. Here companies can manage and track their customer relationships. It includes features for tracking leads, sales, contact information, and interactions with customers.

Marketing: SugarCRM has a built-in marketing feature that allows users to create and manage campaigns, send emails, and analyze results. It helps organizations to better target their marketing efforts and measure their effectiveness.

Service: The service component of SugarCRM provides companies with tools to manage support requests and problems from customers. It makes it possible to track cases, communicate with customers and improve customer satisfaction.

Advantages of the system: 

  • Customizability: SugarCRM is known for its extremely high level of customization. Users can tailor the system to their specific needs and processes. This includes defining custom data fields, customizing workflows, and creating custom reports. 
  • Open source basis: The system is based on open source technology. This means that users have full access to the source code and can adapt and further develop the system as needed. The open source nature opens up the possibility of independent adaptations and extends the life of the system.
  • On-Premises Option: One of the unique advantages of SugarCRM is the ability to implement the system on-premises, which means it can be installed and run on its own servers within the company's network. This gives companies full control over their CRM environment and data security, which is important for organizations with strict data integrity and confidentiality requirements.
  • Easy combination of Sell and Market: SugarCRM offers a smooth integration between its sales and marketing components. Users can easily create and track marketing campaigns and transfer leads and customer data to the sales team.
  • Powerful Plugins: SugarCRM has a wide range of plugins and integrations that users can take advantage of. This makes it possible to easily import and export data, create reports, and manage email communication. The fact that the system offers Sugar Connect Excel as a free plugin is unique. This addition is valuable for improving productivity and user experience.
  • Analytics and reporting: The system offers powerful tools to collect and analyze data on customers and marketing activities. This provides insights that can be used to make better decisions and optimize processes.
  • Scalability: SugarCRM is scalable and suitable for both small and large organizations. It can grow with the company and adapt to changing needs.

Our services:

  • Preliminary studies with needs analysis and conditions for the introduction of Sugar in the business. 
  • Product owner and project manager during the implementation phase.
  • Setting up, configuring and customizing the system.
  • System specialists who evaluate and optimize your existing campaigns and flows in the system.
  • Automation of workflows, field updates and data flows.
  • Integration between different 3rd party systems and data sources.
  • Solution design, data strategies, customisation and development of customer-specific functionality.
  • Effective lead management using lead scoring program strategies and lead strategies.

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Learn more about


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Klas Bernehjält

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