CRM (Customer Relationship Management) encompasses a business strategy, approach and tools for how the organisation gathers information from all departments of the company and provides a holistic view of the customer, in real time. This provides a comprehensive and unified view of the customer, enabling consistent communication with the customer regardless of the function: marketing, sales or customer service. This can range from upselling and cross-selling to improving the quality of customer communication and response rates. The CRM system becomes a natural focal point for taking the pulse of the current customer base, identifying growth opportunities, and forecasting sales.
At Leadfront, we have extensive experience in CRM projects and work independently with a number of systems: