Marketing Automation
Marketing Automation is a technical tool that allows you to streamline, personalise, optimise and automate communication with customers and prospects.
Marketing Automation is a term that encompasses digital tools and the process of automating and targeting your marketing based on customer, or prospective customer, behaviour. The aim is to increase the relevance of communications by communicating at the "right" time, with the "right" message to the "right" person in the "right" channel. Moving your communication strategy from mass marketing to an automated, yet personalised and customer-focused communication can be a bigger task than many imagine.
At Leadfront, we have extensive experience in Marketing Automation projects and work independently with a wide range of Marketing Automation systems:
Certified Marketo Consultants
Marketo is one of the more powerful Marketing Automation systems on the market. It also places great demands on you and your organization to manage. At Leadfront, we can help you with specialist expertise, best practice and training to maximise the value of Marketo in your organisation.
HubSpot Partner
HubSpot CRM is a software company that specializes in inbound marketing, sales and customer service solutions. According to HubSpot themselves, they offer technical solutions to the departments in a company that work with customer contact. We at Leadfront are gold partners with HubSpot and help our customers with everything from implementations to further development and training in the tool.
Consultants in Upsales
Whether Upsales is a new acquaintance for you and your business or you are already an advanced user, we at Leadfront offer services and experienced consultants who are ready to help you with your challenges and questions and who can inspire you and help you take the next step with Upsales.
Adobe Campaign
Adobe Campaign Classic is a Marketing Automation tool that suits many B2C enterprise customers. It offers a wide range of features to streamline and automate marketing and customer communication processes. The platform places high demands on the organisation that chooses to use it. Adobe also offers other SaaS tools (e.g. CRM, DMP, Analytics) that can be advantageously integrated with Adobe Campaign to create synergies within the organisation. It is also possible to integrate third-party systems if needed.
Oracle Eloqua
Eloqua is a Marketing Automation platform that is part of Oracle's B2B Marketing. Here, Eloqua contributes the kind of functionality associated with marketing automation, where you will find segmentation, campaign coordination and lead management, among others. Eloqua is most often suited to customers at the enterprise level where there may be a great deal of complexity in the company's organisation or the services and products it offers. In addition to Eloqua, there are a variety of other products in Oracle's arsenal that can be integrated with Eloqua to allow the organization to grow into the product as needed.
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