
Data is one of the most important resources of our time. Data is collected on almost everything today, but it is often scattered across the organisation and different systems. To deliver great customer experiences and relevant communications, it's important to have the best possible picture of your individual contacts. There are many different systems for transferring data, integrating, processing, structuring, analysing and presenting data. ETL, IpaaS, CDP, DMP, Data Lake, Data Warehouse are some technology acronyms in the field.
At Leadfront, we have a good grasp of all the possibilities and technologies available for working with data and data quality, whether it's for processing existing data or for using a technology to integrate, structure or present data.