Are you wondering how a Marketing Automation consultant can help you? In this post, we'll address the answer to that!
Connect strategy and technology!
A Marketing Automation system is a sophisticated system that requires a technical and strategic plan to add value to an organisation. The effectiveness of the entire sales and marketing operation depends on the rules and processes coming from the marketing automation system and the crm system.A single setting or change can affect the entire marketing organization's work and effectiveness. That is why it requires a proper work on strategy from the beginning and then continuous development and adaptation of all processes.Training and onboarding of both sales and marketing team in the new processes is crucial for Marketing automation success.
Bridge between technology, sales and communication
In addition to expertise from many previous projects and experience, as marketing automation consultants we can bring many things to your organisation. As consultants, we can fill in the gaps that sometimes arise between sales and marketing or around communicating technical needs, things that often fall through the cracks.
Agile resource management
Often there can be uncertainty about what the needs will be and you can use consultants to add flexibility to the organisation and cover as temporary solutions inomprojects and in the start-up of your marketing automation work.
Out of the box-thinking
As outsiders, we bring an out-of-the-box thinking that is important in, for example, reporting and analysis of existing activities. The focus then becomes on finding areas for improvement and best practices and you don't risk ending up in a situation where the person who set the KPIs is also expected to report on them.
Access to Best-Practices
With Leadfront, you don't just get the skills of one consultant - you get the skills of the whole company. Once a week we sit together to analyse trends and optimise the work process. Do you want to get in touch with a Marketing Automation consultant and find out more about how we can help you? Feel free to contact us and we'll set up a meeting!