5 questions about SMarketing

5 questions about SMarketing with Mattias

What is SMarketing?

For me, SMarketing is about shifting the focus from internal processes and organization to putting the customer's buying journey in focus.

Why should you work with SMarketing?

By working with SMarketing, you get sales and marketing to focus on the customer's needs. This will increase the impact of the lead generation activities that the company does.

How to get started with SMarketing?

The easiest way to start with SMarketing is to sit down together, sales and marketing, and create common definitions of what lead is for each department.

How do the systems support SMarketing?

If you look at the systems today, the most common systems such as Hubspot, Upsales and Salesforce, they have a basic functionality to make it easy to set a lead process with common definitions.

What do you do to take the next step?

If you are curious about what SMarketing can do for you, I recommend downloading our guide on SMarketing, as well as our blog posts. Part 1 on Smarketing and Part 2 Smarketing. It will be good reading for you.