How should companies go about choosing the right MA system and succeeding?
Today, the optimal use of data and technology is a fundamental prerequisite for meeting customers' increasing demands for service and relevance. Marketing automation systems are perhaps the most important tool the marketing function has to achieve this. But at the same time, it demands that:
- Have a clear picture of objectives
- Understanding of the organisation, people and processes
- Last but not least, choosing and implementing the right system for your business