3 questions about Symplify with Niklas
What is Symplify's greatest strength?
One of the biggest advantages of Symplify is their wide selection of channels. In addition to email and SMS, there are a number of other channels you can use. For example, you can send prints directly to your customers through Symplify.
Does Symplify have any functionality that stands out from other Marketing Automation tools?
I think their segmentation engine is very good and it differentiates itself from other tools on the market.
What are the most common pitfalls when working in Symplify?
One of the most common mistakes users make in Symplify is to create very long customer journeys. This makes it easy to get into trouble with adapting the customer journey forward. I also think that customers need to get better at using Symplify's functionality called Projects to categorize mailings more easily.