Customer Experience Consultant

Karin Sjögren

I have worked with marketing for many years, in various roles both on the customer and supplier side, and in industries such as telecom, insurance, retail and energy/fuel. For a long time I have focused on work with first direct marketing and when digitalization and new tools came with CRM and Marketing Automation. A natural step! I have experience with Adobe Campaign, Microsoft Dynamics Marketing, Salesforce Marketing Cloud etc.

Why did you choose Leadfront?

I had worked on the customer side for many years and was curious about what it would be like to work as a consultant at a consulting company. When I started looking for a new job, I came into contact with Leadfront. It felt good right away: good values and environment, opportunity for development, interesting customers and projects and great colleagues.

What did you want to be when you were little?

From Olympic gold medalist in cross-country skiing to sports teacher and textile designer. Didn't become any of these things, but I'm still happy.

What would you like to do that you haven't done yet?

That's a lot, but if I have to mention one thing, I would like to learn how to surf, or at least try it.

Certifications/Training

Authorized Data and Marketing Manager (ADMA), SWEDMA
Customer loyalty and CRM: how to get loyal customers in a data-driven world, Resumé Academy
CX and customer journey mapping, Resumé Academy