Neonode is an innovative technology company offering optical sensor solutions for touchless touch, gesture control and detection of surroundings and objects. Neonode relies on first-class customer relationships with many of the world's leading technology brands. They work with a wide range of stakeholders in the technology value chain, from distributors, integrators to product companies. Effectively scaling business based on personal relationships is difficult and with the goal of becoming the leading provider of advanced sensor technology, Neonode needed to evolve its capabilities and ways of working to meet the expectations and needs of its customers.