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Lead Generation & Market Automation Course
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Dinnovate Academy

Lead Generation & Market Automation Course

Dinnovate Academy was founded in 2017 with a strong drive to create education for the future labour market. Together with Yrkesakademin, they created the first Marketing Automation distance learning programme in the Nordics. Dinnovate also offers other courses in areas such as digital marketing and sales.

Challenges

Find a teacher with the right skills and connection to the world of work
Creating interactive distance learning lessons that engage students
Find a competent partner who also has the pedagogical ability to teach
Dinnovate logo

SYSTEM

Hubspot and Upsales

HEAD OFFICE NORTH

Kungsportsavenyen 37, Gothenburg

NUMBER OF EMPLOYEES

3

OBSERVATION

7milj

INDUSTRY

Education

TARGET GROUP

B2B and B2C

How did we do it?
1.

Planning

We planned the entire course based on the customer journey to have a good connection to how we at Leadfront work with Marketing Automation and Customer Experience. Then we developed training material in the form of presentations, knowledge checks, exercises and guest lectures. We also planned how the implementation would go and how best to engage the students in a digital environment, as well as how we as trainers could be at our most educational.

2.

Implementation

We then held lessons every week for 10 weeks. We worked on an agile approach to optimise the performance of the lessons based on the students' reactions and thoughts during the course.

3.

Examination

We then examined the students through a written exam and a group assignment presented to the class and trainers.

4.

Grading

The students were assessed according to a template developed by us during the planning stage. For us, the ultimate goal was to achieve a deep understanding of how to create a personalised customer experience using customer data and creative content tailored to each part of the customer journey.

5.
Result

A class with insight and knowledge of two Marketing Automation platforms

100%

100% of the students rated their subject knowledge and teaching skills as good or very good.

A class that worked on the entire customer journey around a fictional case.

Pamela and Julia who teach the course are very competent in the field but also have a good teaching ability and structure their approach. It is very nice to be able to work and develop the course together with them.
Daniel Dahlén
CEO & Co-founder
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