Increase customer loyalty with more assignments per customer
Creating the conditions for a more consistent customer experience
Administrative time for prospecting & lead generation
Enabling more personalised communication
Simplify management of digital documents and images
Develop data quality and analysis capabilities
Adapting the organisation to an increasingly digital business
NUMBER OF EMPLOYEES
Real Estate Agency
The collaboration began with a feasibility study focusing on how Svensk Fastighetsförmedling could achieve a more consistent digital customer experience and increased customer loyalty.
Based on the results of the feasibility study, a needs analysis was carried out as a basis for the procurement of a marketing automation tool to enable automated and consistent communication.
Since the system was in place, we have continued to work together where our primary role is system specialists setting up communication flows and processes, setting requirements and driving further development of integration with different systems and processes in close collaboration with the development department.
In parallel with the operational work, we have carried out data analysis, data cleaning and training activities.
A better understanding of digital communication and processes within the organisation
Established procedures and working methods for continuous communication (newsletters)
Use of dynamic content in E-mails for increased personalisation and relevance