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Challenges
Increase customer loyalty with more assignments per customer
Creating the conditions for a more consistent customer experience
Administrative time for prospecting & lead generation
Enabling more personalised communication
Simplify management of digital documents and images
Develop data quality and analysis capabilities
Adapting the organisation to an increasingly digital business
SYSTEM
Symplify
HEADQUARTERS
Stockholm
NUMBER OF EMPLOYEES
+1200
OBSERVATION
158M
INDUSTRY
Real Estate Agency
TARGET GROUP
B2C
Pre-study
The collaboration began with a feasibility study focusing on how Svensk Fastighetsförmedling could achieve a more consistent digital customer experience and increased customer loyalty.
Procurement
Based on the results of the feasibility study, a needs analysis was carried out as a basis for the procurement of a marketing automation tool to enable automated and consistent communication.
Implementation
Since the system was in place, we have continued to work together where our primary role is system specialists setting up communication flows and processes, setting requirements and driving further development of integration with different systems and processes in close collaboration with the development department.
Date
In parallel with the operational work, we have carried out data analysis, data cleaning and training activities.
Established processes
A better understanding of digital communication and processes within the organisation
continuous communication
Established procedures and working methods for continuous communication (newsletters)
Personalised communication
Use of dynamic content in E-mails for increased personalisation and relevance
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