.jpg)
Challenges
Use 1 system
Liljera CRM and Content team
Lack of internal resources to manage the project
Training in a new system
%20(1)%20(1).png)
SYSTEM
Adobe Campaign (MA) / Apsis
HEAD OFFICE NORTH
Vetenskapsvägen 10, Sollentuna
NUMBER OF EMPLOYEES
250
OBSERVATION
9 200 000 (SEK thousand)
INDUSTRY
Car and motorcycle manufacturers
TARGET GROUP
Premium Segment
PROJECT PLANNING
We set up a plan and anchored it in both teams. We then led the project to completion as planned.
TRAINING
The content team had never used Adobe Campaign before. There we were responsible for training and providing the team with the relevant training materials to do their jobs on the system.
SUPPORT
During the transition period, we have provided templates and how-to's to all new users so that they can work independently.
A System
BMW Northern Europe is now using a digital mailing system.
Uniform working process
The CRM and content teams now work together in the same tool.
Dissemination of expertise
The content team has been trained in the new tool and can work independently.
%20(1).jpg)
%20(1)%20(1)%20(2).jpg)
