Use 1 system
Liljera CRM and Content team
Lack of internal resources to manage the project
Training in a new system
Adobe Campaign (MA) / Apsis
HEAD OFFICE NORTH
Vetenskapsvägen 10, Sollentuna
NUMBER OF EMPLOYEES
9 200 000 (SEK thousand)
Car and motorcycle manufacturers
We set up a plan and anchored it in both teams. We then led the project to completion as planned.
The content team had never used Adobe Campaign before. There we were responsible for training and providing the team with the relevant training materials to do their jobs on the system.
During the transition period, we have provided templates and how-to's to all new users so that they can work independently.
BMW Northern Europe is now using a digital mailing system.
Uniform working process
The CRM and content teams now work together in the same tool.
Dissemination of expertise
The content team has been trained in the new tool and can work independently.