Lack of a defined market process
No system support to measure and automate digital lead generation
Too slow process to identify and qualify leads
No clear KPIs or metrics to identify where in the process the challenges are
Perceived expensive and too advanced CRM against business needs
NUMBER OF EMPLOYEES
Together with several parts of the company (Sales/Marketing), we identified and mapped the company's goals, existing processes and ways of working, and then built a comprehensive process based on the Leadfront SMarketing blueprint.
Leadfront Identified which functionality is prioritized based on objectives and developed process to create a relevant procurement request and invite relevant system vendors to demo based on use-case based on functional and process requirements.
We then defined and implemented a common sales and marketing process in the chosen system(Upsales) to ensure a common understanding of what each step of the process is for and what quality the organisation wants to optimise the process.
Joint and well-defined process between sales and marketing departments
Integrated MA & CRM systems within the desired budget framework
KPIs & Metrics
Defined KPIs to track efficiency and challenges in the process