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Are you faced with choosing a Marketing Automation system and wondering which one suits your needs? Download our launch guide!

Download our Marketing Automation Glossary today to keep up with all the words and abbreviations used in marketing!

In this post you will find answers to the most common questions about Marketing Automation.

It is an approach that uses a technological tool to optimise and automate communication with customers and potential customers.

Leadfront, is an independent consultancy that takes a holistic approach to Marketing Automation with a focus on delivering maximum ROI.

The trend with Marketing Automation is to focus solely on lead generation. Here we explain why Marketing automation is much more than that.

Fredric Örup, one of Leadfront's founders, comments on an article in Resumé that addresses the problems of low quality content and Marketing Automation.

This customer case is about a Marketing Automation and CRM implementation. We address challenges, approaches, results and quotes. Read more here!

Target your audience in a way that makes them feel seen and appreciated using dynamic content in marketing automation.

In this blog post, we list the 7 most used B2C Marketing Automation systems for 2022.

Here we list the 8 most used B2B Marketing Automation systems for 2022. We briefly explain each system and its key features.

Case: Rollout of a new Marketing Automation system with CRM integration. Here we go through the challenge, the solution and the outcome in detail.

Don't miss Leadfront's guest appearance on the Growth podcast in the episode Grow with the right Marketing Automation system. It talks about how increasing customer demands etc.

Marketing Automation is a hot buzzword right now. But what are the real benefits of Marketing Automation? Read the post!

Recruitment and Marketing Automation are two different things, but there are a lot of common challenges and opportunities.

There are a lot of Marketing Automation trends, do you know them all? Right now we see 5 trends that we think you should be aware of.

Often there are problems in linking technology and strategy. So how do you move from Marketing Automation to Marketing Operation?

Here you can read about Trine Renner who is a Martech Consultant at Leadfront.

Are you getting maximum value from your investment in the market-leading Account Engagement marketing automation platform?

How should companies go about choosing the right system and successfully implementing it? Listen to the episode where our CEO talks about just that!

How to choose the right Marketing Automation system? Here we make an overall comparison between Account Engagement (Pardot), Marketo, Eloqua and Hubspot.

Our system-specific training programmes give you in-depth insights and practical knowledge of your system.

Read our case about Svensk Fastighetsförmedling where we implemented a SMarketing strategy. Read the full post to see the results.

The GDPR imposes new requirements on the collection and processing of personal data. Here we explain how to prepare your marketing organisation for the changes.

Here you can read about Stefan Höglund, Marketing Automation Consultant at Leadfront.

In this case we talk about a Marketing Automation migration we have done for BMW. We cover challenges, approach, results and quotes.

In this case we have led a course in Lead Generation & Market Automation. Read more about the case here.

Are you interested in HubSpot? Before committing to a specific system, you need to start thinking about its purpose. Read the full article!

The GDPR gives us reason to review many of the automated processes and shortcomings in data management. Here we highlight five pitfalls and how to avoid them.

Here you can read about Klas Bernehjält who works as COO and Senior Strategist at Leadfront.

Here you can read about Anton Nordström who works as a Marketing Automation Specialist at Leadfront.

We at Leadfront, in partnership with Funnelbud, offer services and experienced consultants who are ready to help you with your challenges and questions.

Eloqua is a Marketing Automation platform that is part of Oracle's B2B Marketing. Read more about Eloqua and what we can do here.

Here you can read about Jonatan Lundqvist who is a Martech consultant at Leadfront.

Are you getting maximum value from your investment in the Braze MA platform today?

We help you understand the logic behind workflows and segmentation that can be crucial to maximizing the effectiveness of your marketing strategy.

Are you getting maximum value from your investment in the Symplify platform?

Here you can read about Karin Sjögren who is a Customer Experience Consultant at Leadfront.

We share our insights, trend-spotting and inspiration on digitalisation, digital marketing and digital sales.

We share our insights, trend-spotting and inspiration on digitalisation, digital marketing and digital sales.

We offer experienced consultants in digital marketing, CRM and Marketing Automation. For short projects, interim assignments or longer staffing assignments.

We know what it takes to succeed, from change management and clear planning, to configuration, data flows and integrations with other systems.

In this blog article, we take a look at what a CDP (Customer Data Platform) is and why we think it will be the next big marketing technology.

We support your organization with CRM and Marketing Automation services based on your specific needs and situation.

Blueconic is suitable for those who collect large amounts of first-party data using various systems such as the web (CMS), CRM, Marketing Automation, etc.

Marketing Operations is about taking responsibility for the overall marketing channels, and linking communications and marketing efforts

Which CRM and MA system do you use? Fill in the form.

Choosing a system that suits your business can be difficult. Read about the three most common pitfalls in choosing a system in this article.

This document, designed primarily for the launch of CRM and MA, will help you to plan and structure your projects and workflow.

We're sharing a glossary of 60 marketing automation terms so you know what's what in the jungle of business lingo.

What is SMarketing and why should you spend energy on another concept and strategy? Read part 2 now!

Leadfront is an independent party whose sole aim is to help you take advantage of technologies and systems, plan and implement smart and agile solutions.

Here you can read about Pamela Hinojosa who works as Marketing Automation Manager at Leadfront.

5 years ago the Leadfronts journey started. It's been 5 years filled with challenges, learning, love, CRM and Marketing Automation!

Adobe Campaign Classic is a Marketing Automation tool that suits many B2C enterprise customers. Read more here.

Here Niklas answers 3 questions about Symplify. In our 3 questions concept, our employees will answer questions on various topics.

Act-On has a wide range of features. Make sure you use the system correctly to get the most out of it!

Are you getting maximum value from your investment in the market-leading marketing automation platform, Salesforce?

No matter how advanced you are in Upsales, we at Leadfront offer services and experienced consultants ready to help you

Today, many work in several different systems. That means data in several different places. To keep everything organized, you should work with naming conventions!